1 hour
Introduction to digital emergency communications (Basics)
Infrastructure incl. Emergency Telecommunications
English
Delivery Modality
Online self-paced
Theme
Operational Capacity for Response
Emergency Communications
Risk Information
Public Education and Awareness
Reporting and Public Communication
Audience
UN Staff
Agencies
UNICEF
Certification
No
In an increasingly saturated news market, media moments often do not last more than 48 hours. Communicating in support of fundraising, especially around emergencies, calls for information that matters and content that works, that can be easily packaged for use immediately by news-rooms, disseminated on social media and shared with partners.
This course is a basic introduction to digital and social media engagement around emergencies, specifically supporting communication around emergency fundraising, using the appropriate digital media and social media platforms.
Learning objectives:
- Identify how to use digital and social media in emergency communications to increase awareness and support for children's rights and immediate needs.
- Define how to source and customize relevant information in support of emergency communications.
- Identify ways to strengthen relationships with media practitioners, influencers and others.
- Define how to evaluate impact of your communications engagement around emergencies.